clinical results

Note: Results above based on third-party consumer perception testing with a panel of 30 subjects over 4 weeks, representing all races and skin types.
97%

of test subjects said this is
the most hydrating lip balm I have ever used.

94%

of test subjects agree this brought deep moisture into my lips in a way I've never experienced before.

94%

of test subjects agreed this kept my lips hydrated & soft longer than any other lip balm I own.

100%

of test subjects agree this product immediately healed my lips.

100%

of test subjects agreed this felt smooth and not sticky on my lips.

100%

of test subjects agreed this is a game-changer for my lips.

PRODUCTS THAT DO THE WORK

what's inside...

Hyaluronic Acid image

Hyaluronic Acid

  • A powerful moisture-binder naturally found in the skin
  • Delivers deep hydration that lasts
  • Plumps skin and smooths fine lines
Squalane Oil image

Squalane Oil

  • Increases hydration, restores suppleness
  • Visibly repairs skin barrier
  • Anti-inflammatory
  • Neutralizes UV light damage
Aloe Vera image

Aloe Vera

  • A soothing plant extract rich in vitamins and antioxidants
  • Calms irritation and reduces redness
  • Hydrates and helps heal dry or damaged skin

frequently asked questions

Made for Acne-Prone Skin

Dermatologist-Developed & Tested

Clinically Safety-Tested

Non-Irritating

Clean & Cruelty-free

Non-Comedogenic

4.8
Rated 4.8 out of 5 stars
Based on 132 reviews
95%would recommend this product
Reviews Summary
Customers say this lip balm is incredibly hydrating and long-lasting, keeping lips moisturized for hours without feeling sticky or greasy. Users appreciate the thick, creamy texture that glides on smoothly and doesn't require frequent reapplication. Many mention it works well as an overnight treatment and doesn't cause breakouts around the mouth area. The tinted versions, particularly Strawberry Milk and Jam Jar, receive praise for their natural color payoff. Common feedback addresses the higher price point relative to the small tube size, though most find the quality justifies the cost. Several customers report it helped heal severely chapped or sunburned lips.
Customers Talked About
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132 reviews
  • ML
    Micaela L.
    Verified Buyer
    I recommend this product
    Skin Type Dry
    Rated 5 out of 5 stars
    3 days ago
    Emotional support lip balm

    I love this lip balm

    It gives my lips a nice shine while keeping them hydrated

    As a chronic dry lip girly this is Amazing

    A staple

  • TL
    Tameka L.
    Verified Buyer
    I recommend this product
    Skin Type Combination
    Acne Type Whiteheads, Cysts & Nodules
    Rated 5 out of 5 stars
    3 days ago
    My new favorite!

    This is by far my new favorite! It feels so good on the lips and lasts a long time. I love that it doesn't break me out around my mouth.

  • PR
    Paige R.
    Verified Buyer
    I recommend this product
    Skin Type Combination
    Acne Type Whiteheads, Blackheads
    Rated 5 out of 5 stars
    1 week ago
    The best lip balm

    I love that this has minimal ingredients and no scents/flavorings. I have noticed a big difference in the couple weeks I’ve used this. Truly is my emotional support lip balm.

  • AC
    Annie C.
    Verified Buyer
    I recommend this product
    Skin Type Dry
    Rated 5 out of 5 stars
    1 week ago
    Love this!

    I already loved it because of the name alone, but it is a truly moisturizing, non-sticky, lovely lip gloss!

  • LM
    Laurie M.
    Verified Buyer
    I recommend this product
    Skin Type Dry
    Acne Type No Acne
    Rated 4 out of 5 stars
    2 weeks ago
    Good but expensive

    Great lip balm with no scent or flavor, but a bit expensive!