HOW WE GOT HERE

our story

A NOTE FROM OUR FOUNDER

lili reinhart

I developed acne when I was 12 and despite many attempts at treatment, my acne always came back.

After years of defeat, I took a closer look at the products I had been using daily, and I realized how many sneaky, acne-triggering ingredients I was putting on my face constantly. 

I couldn’t find one skincare line that I felt was both completely safe for my acne-prone skin and effective at clearing breakouts.

So, I created one. 

My hope is for Personal Day to offer more than just safe skincare—I want to create a space where you feel supported and understood on your path to clear skin.

We want to be a constant reminder to anyone going through a tough skin moment that you are not alone. 

Your skin has cycles, and so do you. We’re here to help you get through it all. 

OUR PRODUCTS

powerful yet gentle

attachment_1.jpg

"Everything heals with time. Broken bones heal, hearts heal, acne heals. "

Lili Reinhart, founder

Acne-Safe

Dermatologist-Developed & Tested

Clinically-Tested

Non-Irritating

Clean & Cruelty Free

Non-Comedogenic