clinical results

Note: Results above based on third-party consumer perception testing with a panel of 30 subjects over 4 weeks, representing all races and skin types.
97%

of test subjects said this is
the most hydrating lip balm I have ever used.

94%

of test subjects agree this brought deep moisture into my lips in a way I've never experienced before.

94%

of test subjects agreed this kept my lips hydrated & soft longer than any other lip balm I own.

100%

of test subjects agree this product immediately healed my lips.

100%

of test subjects agreed this felt smooth and not sticky on my lips.

100%

of test subjects agreed this is a game-changer for my lips.

PRODUCTS THAT DO THE WORK

what's inside...

Hyaluronic Acid image
Hyaluronic Acid
  • Moisture-binder naturally found in the skin
  • Attracts and retains moisture for deep hydration
  • Plumps skin and smooths fine lines
Squalane Oil image
Squalane Oil
  • Increases hydration, restores suppleness
  • Visibly repairs skin barrier
  • Anti-inflammatory
  • Neutralizes UV light damage
Aloe Vera image
Aloe Vera
  • Soothing plant extract rich in vitamins and antioxidants
  • Calms irritation and reduces redness
  • Hydrates and helps heal dry or damaged skin

frequently asked questions

Made for Acne-

Prone Skin

Dermatologist-

Developed & Tested

Clinically

Safety-Tested

Non-

Irritating

Clean &

Cruelty-free

Non-

Comedogenic

4.7
Rated 4.7 out of 5 stars
Based on 26 reviews
88%would recommend this product
26 reviews
  • R
    Rachel
    Verified Reviewer
    I recommend this product
    Acne Type Blackheads, Whiteheads, Cysts & Nodules, Papules & Pustules
    Rated 4 out of 5 stars
    1 week ago
    Purchased Again and Again!

    I love this product. I have long searched for a product that helped my dry lips and I have never had a product work as well as this balm. I HIGHLY recommend this product. That said there is one con with this product which is the price point. I'd really like to see either more product for that price or them lower the price. Personal Day please consider this at a $16-$18 dollar price point instead of the $24. The product itself is great. Not only is it really hydrating but its hydration that lasts.

  • M
    Moriah
    Verified Reviewer
    Skin Type Oily
    Acne Type Blackheads, Whiteheads, Papules & Pustules
    Rated 3 out of 5 stars
    3 weeks ago
    Disappointed by ingredients

    I tried this and really liked it, until I read the ingredients and found that it contains synthetic wax. Surely there must be some natural alternative, but until synthetic wax is omitted from the ingredients, sadly I will not be purchasing again.

  • E
    Eliza
    Verified Reviewer
    Rated 3 out of 5 stars
    3 weeks ago
    This is how I found out I may be sensitive to Tocopheryl Acetate

    I can't in good conscience put this at too low of a rating because I do believe that it is really nice for other users, and I liked the feel of the formula and application. However, I found that my lips got really dry and flaky with patches of red and it persisted with use until I realized it was stemming from this. Comparing the ingredients to a lip balm I know works for me, Laneige, I think the irritant here for me is Tocopheryl Acetate (Vitamin E). I never knew that could be an issue for me, I have stayed away from Burt's Bees for years after a random reaction that I had attributed to beeswax at the time, but I think it is likely also Vitamin E.

    Anyways, I am not at all ragging on this product, I mostly wanted to draw it to the attention of anyone else who has this sensitivity and may not have checked the ingredients list, assuming that the formula is 100% gentle. I stopped using it a week ago and my lips are still healing. However, I am still excited to try other products from this brand that will likely be more compatible with my skin. I'm going to give this lip balm to my sister instead :)

  • G
    Gracie
    Rated 3 out of 5 stars
    1 month ago
    3 Stars

    Tube is WAY too small for that price. Balm is nice so far but nothing impressive unfortunately. I feel like it will be gone within a month with regular use.

  • TB
    Tatum B.
    Verified Buyer
    I recommend this product
    Skin Type Combination
    Acne Type Blackheads, Whiteheads
    Rated 5 out of 5 stars
    2 months ago
    One of the best lip balms!!

    Fantastic product! My lips are moisturized all day and i love it. I really appreciate that it is unscented and has no flavor.